Nudie Jeans

Nudie Jeans has left a lasting impression on the world of denim. With dry selvedge denim anchoring the brand, their range of products now includes the entire range of garments–outerwear, accessories, and even delving into home goods. Nudie began making jeans at the turn of the twenty-first century, back in 2001. Based in Gothenberg, Sweden, Maria Erixon started the brand with CEO Palle Stenberg after having previously held the Design Director position at another jeans brand. Tired of corporate culture and its short-sighted views on clothing, she decided to start Nudie with an ecologically friendly frame of mind. The company made a vow to produce all of their jeans with 100% organic cotton and to manufacture those jeans in ethical production facilities. Aside from encouraging customers to wash their jeans less, the brand also offers free denim repair services, extending the life of a customer’s jeans even further. And, closing the gap in the consumption loop, they sell repaired secondhand garments, and recycle worn out products.

 

Nudie takes many steps to maintain transparency with their consumer, setting themselves apart from most other brands. Reticent and purposefully secretive about their production and materials, most clothing companies try to protect their brand from copycats and consumer watchdogs. Pay a visit to the Nudie website, however, and you’ll find their in-depth Production Guide And in it, you’ll find the provenance of their garments as well as the percentage of garments produced in each location. But that’s just the first page of their Production Guide. Dig further and you’ll also see the factories that produce the fabrics and hardware, their subcontractors, as well as information on their materials and transport and their audit procedures.The brand has swelled from its beginnings into a full-fledged clothing line offering everything from outerwear, to knits, underwear, and even furniture.

All Nudie jeans are constructed with:

  • Organic cotton
  • Reverse yoke
  • Diagonal back pocket bartacks
  • Vegetable tanned leather patch